Customer stories
How ambitious teams use our work to launch faster, convert better and grow.

- trial signups in the first quarter
- +71%
- trial-to-paid conversion
- 38%
Quillstack
A new brand voice, product storytelling and a self-serve signup flow helped Quillstack turn curious visitors into paying teams.
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- qualified enquiries in six months
- +64%
- largest contentful paint on mobile
- 1.1s
Halden Architects
We gave Halden Architects an editorial portfolio their team updates weekly, turning project pages into their best source of qualified leads.
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- online revenue year over year
- +118%
- product returns
- -22%
Terra & Kiln
A new storefront and story-led product pages helped Terra & Kiln grow online revenue while cutting returns.
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- direct bookings year over year
- +52%
- of bookings start on a journal story
- 31%
Fernway
We rebuilt Fernway around stories from the places they rent, turning an editorial journal into their highest-converting booking channel.
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- demo requests within one quarter
- 2x
- from kickoff to launch
- 6 weeks
Paperline
New messaging, a modular design system and a Sanity-powered site let Paperline launch campaigns without engineering help.
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- self-serve signups from engineering leads
- 3.4x
- time to first successful deploy
- -45%
Orbitly
Interactive product stories and a documentation hub helped Orbitly win over engineering leaders without adding to the sales team.
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